Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim. West, Douglas C. Ford, John B. (John Battice), 1949- Ibrahim, Essam. Marketing Decision making. Marketing Management. 658.802 WES Includes bibliographical references and index. Oxford : New York ; Oxford University Press, 2010. 2010. 2010 Text xxvi, 585 p. : http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA eng