@book{140852,
	author = {West, Douglas C. and Ford, John B.},
	title = {Strategic marketing :},
	publisher = {Oxford University Press,},
	year = {2010.},
	address = {Oxford :},
	edition = {2nd ed.},
	url = {http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=018632019&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA}
}