00885pam a2200265 a 4500 580266 BD-DhUL 20161222151441.0 900927s1991 ilua b 001 0 eng 90019758 0256093237 DLC DLC DLC BD-DhUL 658.8 MCE McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing / E. Jerome McCarthy and William D. Perreault, Jr. 5th ed. Homewood, Ill. : Irwin, c1991. xvii, 526 p. : ill. ; 26 cm. Irwin series in marketing. Includes bibliographical references (p. 487-506) and indexes. Marketing. Perreault, William D. ddc BK pc16 to be00 09-27-90; be27 to SCD 09-27-90; fe04 09-28-90; fp22 10-02-90; CIP ver. ep14/ea00 140848 140848 0 0 ddc 0 658_800000000000000_MCE 0 NFIC 265859 DUL DUL GEN 2016-12-22 Purchased 658.8 MCE 481027 2016-12-22 2016-12-22 BK