Problems in marketing Star, Steven H. text nyu New York McGraw-Hill c1977 1977 5th ed. monographic eng
print
xii, 851 p. : ill. ; 25 cm. Steven H. Star ... [et al.]. First-2d ed. by M. P. McNair and others. Includes index. Marketing Case studies Marketing Management Case studies HF5415 .P724 1977 658.8 STP McGraw-Hill series in marketing Problems in marketing McNair, Malcolm P. (Malcolm Perrine), 1894-1985 0070608350 77000488 DLC 770113 20161222151225.0 357638