TY  - BOOK
AU  - Stobart, Paul.
TI  - Brand power
SN  - 0814779654
AV  - HF5823 .B7157 1994
U1  - 658.827 20
PY  - 1994///
CY  - Washington Square, N.Y.
PB  - New York University Press
KW  - Advertising
KW  - Brand name products
KW  - Branding (Marketing)
UR  - http://www.loc.gov/catdir/enhancements/fy0807/94022778-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0807/94022778-d.html
ER  -