Strauss, Judy. creator Frost, Raymond. text bibliography nju Upper Saddle River, N.J Pearson Prentice Hall c2009 2009 5th ed. monographic eng

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xxi, 430 p. : ill. ; 24 cm. "This edition focuses more on e-marketing strategy and features seven new chapter-opening vignettes, many new screen images, and updated "Let's Get Technical" boxes. Significant new topics covered include Web analytics, engagement metrics, virtual worlds, location marketing online, and an entire new chapter and appendix on the social media (including search marketing). The authors also propose a new way of looking at physical and digital media and suggest that the terms offline/online and traditional/non-traditional media no longer work." "The book retains the strong global and legal coverage and cutting-edge material that has made it a market leader since the first edition, in 1997. This long-term perspective on e-marketing strategies gives this book a competitive advantage not realized in other books in this field."--BOOK JACKET. Judy Strauss and Raymond Frost. Includes bibliographical references and index. Internet marketing 658.8 STE 9780136154402 0136154409 (alk. paper) DLC 080915 20161222151027.0 6956186