The Great writings in marketing selected readings together with the authors' own retrospective commentaries Thompson, Howard Arthur 1931- text bibliography oku Tulsa, Okla PennWell Pub. Co. c1981 1981 2d ed. monographic eng
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xiii, 682 p. : ill. ; 23 cm. [compiled by] Howard A. Thompson. Includes bibliographical references and indexes. Marketing HF5415 .G655 1981 658.8 THG The PennWell marketing and management series 0878141464 : 80022637 DLC 800910 20161222150826.0 2772163