TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Brogowicz, Andrew A.,
TI  - Essentials of marketing
T2  - The Irwin series in marketing
SN  - 0256021422
U1  - 658.8 
PY  - 1979///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
N1  - includes index; Includes bibliographical references and indexes
ER  -