00806cam a2200253 i 4500 377402 BD-DhUL 20161222150739.0 790702s1979 ilua b 001 0 eng 78070938 0256021422 DLC DLC DLC BD-DhUL 658.8 MCE McCarthy, E. Jerome (Edmund Jerome) Essentials of marketing / E. Jerome McCarthy ; with the assistance of A. A. Brogowicz. Homewood, Ill. : R. D. Irwin, c1979. xvii, 494 p. : ill. ; 24 cm. The Irwin series in marketing includes index. Includes bibliographical references and indexes. Marketing. Brogowicz, Andrew A., joint author. ddc BK 140833 140833 0 0 ddc 0 658_800000000000000_MCE 0 NFIC 265834 DUL DUL GEN 2016-12-22 Gift 658.8 MCE A271126 2016-12-22 2016-12-22 BK