@book{140833,
	author = {McCarthy, E. Jerome and Brogowicz, Andrew A.,},
	title = {Essentials of marketing /},
	publisher = {R. D. Irwin,},
	year = {c1979.},
	series = {The Irwin series in marketing},
	address = {Homewood, Ill. :},
	note = {includes index.}
}