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  <titleInfo>
    <title>Design and marketing of new products</title>
  </titleInfo>
  <name type="personal">
    <namePart>Urban, Glen L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Hauser, John R.</namePart>
    <role>
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    <place>
      <placeTerm type="text">Englewood Cliffs, N.J</placeTerm>
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    <publisher>Prentice-Hall</publisher>
    <dateIssued>c1980</dateIssued>
    <dateIssued encoding="marc">1980</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xx, 618 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Glen L. Urban, John R. Hauser.</note>
  <note>Includes indexes.</note>
  <note>Bibliography: p. 583-608.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>New products</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Industrial design</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">HF5415.15 .U7</classification>
  <classification authority="ddc" edition="20">658.8 URD</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Prentice-Hall international series in management</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0132012693</identifier>
  <identifier type="lccn">80011707</identifier>
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