Social marketing: perspectives and viewpoints
Lazer, William.
creator
Kelley, Eugene J.
joint author.
text
bibliography
ilu
Homewood, Ill
R. D. Irwin
1973
monographic
eng
xiii, 505 p. illus. 23 cm.
William Lazer [and] Eugene J. Kelley.
Includes bibliographies.
Marketing
Social aspects
Social marketing
HF5415 .L3293
658.8 LAS
0256002843
72092419
DLC
730615
20161222150508.0
1716877