Social marketing: perspectives and viewpoints / William Lazer [and] Eugene J. Kelley. Lazer, William. Kelley, Eugene J., joint author. Marketing Social aspects. Social marketing. HF5415 .L3293 658.8 LAS Includes bibliographies. Homewood, Ill., R. D. Irwin, 1973. 1973. 1973 Text xiii, 505 p. eng