00922nam a2200253 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400022001060500024001280820019001522450183001712600045003543000035003995040051004346500036004856500035005216500035005566500034005917000022006257000021006471627007BD-DhUL20161222145854.0950831s1995    enka     b    001 0 eng    a   95198494   a0471960667  aDLCcDLCdBD-DhUL00aHD9980.5b.U53 199500a658.8220bUND00aUnderstanding services management :bintegrating marketing, organisational behaviour, operations, and human resource management /cedited by William J. Glynn and James G. Barnes.  aChichester ;aNew York :bWiley,cc1995.  axxvi, 485 p. :bill. ;c24 cm.  aIncludes bibliographical references and index. 0aService industriesxManagement. 0aCustomer servicesxManagement. 0aService industriesxMarketing. 0aCustomer servicesxMarketing.1 aGlynn, William J.1 aBarnes, James G.