@book{140816,
	author = {Hansen, Harry L.},
	title = {Marketing: text, techniques, and cases /},
	publisher = {R.D. Irwin,},
	year = {1967.},
	address = {Homewood, Ill. :},
	edition = {3rd ed.},
	note = {First-2d ed. published under title: Marketing: text, cases, and readings.}
}