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  xmlns:dcterms="http://purl.org/dc/terms/"><dc:Title>Basic marketing : a managerial approach / E. Jerome McCarthy.</dc:Title>
<dc:Creator>McCarthy, E. Jerome. (Edmund Jerome)</dc:Creator>
<dc:Subject>Marketing Management.</dc:Subject>
<dc:Subject>658.8 MCB</dc:Subject>
<dc:Description>Includes bibliographical references and indexes.</dc:Description>
<dc:Publisher>Homewood, Ill. : R. D. Irwin,</dc:Publisher>
<dc:Date>1978.</dc:Date>
<dc:Date>1978.</dc:Date>
<dc:Date>1978</dc:Date>
<dc:Type>Text</dc:Type>
<dc:Format>xix, 767 p. :</dc:Format>
<dc:Language>eng</dc:Language>

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