Hands-on social marketing : a step-by-step guide / Nedra Kline Weinreich. Weinreich, Nedra Kline. Social marketing. HF5414 .W44 1999 658.8 WEH Includes bibliographical references and index. Thousand Oaks, Calif. : Sage Publications, c1999. c1999. 1999 Text x, 262 p. ; http://www.loc.gov/catdir/enhancements/fy0656/99006007-d.html http://www.loc.gov/catdir/enhancements/fy0656/99006007-t.html eng