Contractual marketing systems [by] Donald N. Thompson. With an introd. by E. T. Grether. Thompson, Donald N, ed. American Marketing Association. Marketing Congresses. Franchises (Retail trade) HF5415.C5476 658.8 THC Papers originally presented at a workshop sponsored by the American Marketing Association and held at the C. W. Post campus of Long Island University in August 1970. Includes bibliographies. Lexington, Mass., Heath Lexington Books [1971] [1971] 1971 Text xxi, 329 p. eng