02123cam a22003614a 4500 14044614 BD-DhUL 20161222144117.0 050720s2006 maua bf 001 0 eng 2005020520 1591397626 (alk. paper) 9781591397625 (OCoLC)ocm61151453 DLC BD-DhUL BAKER C#P VP@ DLC pcc HF5415 .H24333 2006 658.802 22 MAR Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. / Marketer's toolkit Boston, Mass. : Harvard Business School Press, c2006. xviii, 230 p. : ill. ; 24 cm. Harvard business essentials Includes bibliographical references and index. Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges. Marketing Handbooks, manuals, etc. Strategic planning Handbooks, manuals, etc. Harvard Business School. Harvard business essentials series. Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020520.html 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK sd20 2005-07-20 sd20 2005-07-20; aa19 2005-07-25 ps08 2006-05-31 1 copy rec'd., to CIP ver. ld11 2006-06-27 additional copy received 140794 140794 0 0 ddc 0 658_802000000000000_MAR 0 NFIC 265732 DUL DUL GEN 2014-04-16 Purchased 658.802 MAR 481283 2016-12-22 2016-12-22 BK 0 0 ddc 0 658_802000000000000_MAR 0 NFIC 265734 DUL DUL GEN 2014-04-16 Purchased 658.802 MAR 481284 2016-12-22 2016-12-22 BK 0 0 ddc 0 658_802000000000000_MAR 0 NFIC 265735 DUL DUL GEN 2014-04-16 Purchased 658.802 MAR 481285 2016-12-22 2016-12-22 BK