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  xmlns:dcterms="http://purl.org/dc/terms/"><dc:Title>Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.</dc:Title>
<dc:Creator>Wilson, R. M. S. (Richard Malcolm Sano)</dc:Creator>
<dc:Creator>Gilligan, Colin.</dc:Creator>
<dc:Subject>Marketing Management.</dc:Subject>
<dc:Subject>658.802 WIS</dc:Subject>
<dc:Description>includes index.</dc:Description>
<dc:Publisher>Oxford, England : Butterworth-Heinemann,</dc:Publisher>
<dc:Date>1997.</dc:Date>
<dc:Date>1997.</dc:Date>
<dc:Date>1997</dc:Date>
<dc:Type>Text</dc:Type>
<dc:Format>xx, 827 p. :</dc:Format>
<dc:Language>eng</dc:Language>
<dc:Relation>The Marketing series</dc:Relation>
<dc:Relation>Marketing series (London, England)</dc:Relation>

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