Strategic marketing management cases Cravens, David W. creator Lamb, Charles W. Crittenden, Victoria Lynn. text bibliography mau Boston Irwin/McGraw-Hill 1999 6th ed. monographic eng
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xvi, 624 p. : ill. ; 26 cm. David W. Cravens, Charles W. Lamb, Jr. and Victoria L. Crittenden. Includes bibliographical references and index of cases. System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. Marketing Case studies 658.802 CRS The Irwin/McGraw-Hill series in marketing 0256261253 DLC 980306 20161222143651.0 1196423