00956cam a2200265 a 4500 1196423 BD-DhUL 20161222143651.0 980306s1999 maua b 001 0 eng 0256261253 DLC DLC DLC BD-DhUL 658.802 CRS Cravens, David W. Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. and Victoria L. Crittenden. 6th ed. Boston : Irwin/McGraw-Hill, 1999. xvi, 624 p. : ill. ; 26 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references and index of cases. System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. Marketing Case studies. Lamb, Charles W. Crittenden, Victoria Lynn. ddc BK 140789 140789 0 0 ddc 0 658_802000000000000_CRS 0 NFIC 265712 DUL DUL GEN 2004-04-24 Purchased 658.802 CRS 409641 2016-12-22 2016-12-22 BK