00901cam a2200241 a 45000010008000000030008000080050017000160080041000330200015000740400027000890820017001161000022001332450111001552500012002662600040002783000034003184400046003525040060003985380120004586500029005787000021006077000031006281196423BD-DhUL20161222143651.0980306s1999    maua     b    001 0 eng    a0256261253  aDLCcDLCdDLCdBD-DhUL00a658.802bCRS1 aCravens, David W.10aStrategic marketing management cases /cDavid W. Cravens, Charles W. Lamb, Jr. and Victoria L. Crittenden.  a6th ed.  aBoston :bIrwin/McGraw-Hill,c1999.  axvi, 624 p. :bill. ;c26 cm. 4aThe Irwin/McGraw-Hill series in marketing  aIncludes bibliographical references and index of cases.  aSystem requirements for accompanying computer disc:  IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. 0aMarketingxCase studies.1 aLamb, Charles W.1 aCrittenden, Victoria Lynn.