Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. and Victoria L. Crittenden. Cravens, David W. Lamb, Charles W. Crittenden, Victoria Lynn. Marketing Case studies. 658.802 CRS Includes bibliographical references and index of cases. System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. Boston : Irwin/McGraw-Hill, 1999. 1999. 1999 Text xvi, 624 p. : eng System requirements for accompanying computer disc: IBM-compatible PC; Windows 3.1 or higher; Excel 4.0 or higher. The Irwin/McGraw-Hill series in marketing