@book{140781,
	author = {Woodruff, Robert B.},
	title = {Marketing management perspectives and applications /},
	publisher = {R. D. Irwin,},
	year = {1976.},
	address = {Homewood, Ill. :},
	note = {"Designed to be used with Cravens, Hills, and Woodruff, Marketing decision making."}
}