00935cam a2200253 a 45000010008000000030008000080050017000160080041000330100017000740200025000910400022001160500026001380820015001641000020001792450073001992500012002722600037002843000035003215000020003566500022003768560104003988560089005028560090005914906302BD-DhUL20161222142321.0940518s1995    nyua          001 0 eng    a   94021282   a0070460329 :c$44.95  aDLCcDLCdBD-DhUL00aHF5415.126b.N37 1995  a658.8bNAD1 aNash, Edward L.10aDirect marketing :bstrategy, planning, execution /cEdward L. Nash.  a3rd ed.  aNew York :bMcGraw-Hill,cc1995.  axxvi, 477 p. :bill. ;c24 cm.  aIncludes index. 0aDirect marketing.423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0602/94021282-b.html423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0602/94021282-d.html413Table of contents onlyuhttp://www.loc.gov/catdir/enhancements/fy0602/94021282-t.html