@book{140769,
	author = {Nash, Edward L.},
	title = {Direct marketing :},
	publisher = {McGraw-Hill,},
	year = {c1995.},
	address = {New York :},
	edition = {3rd ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0602/94021282-b.html}
}