00708cam a2200217 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400027001060820015001331000042001482450108001902500012002982600041003103000034003515040053003856500027004387000025004653719377BD-DhUL20161222142221.0820326s1981    ilua     b    001 0 eng    a   80085240   a0256025339  aDLCcDLCdDLCdBD-DhUL00a658.8bMCB1 aMcCarthy, E. Jeromeq(Edmund Jerome).10aBasic marketing :ba managerial approach /cE. Jerome McCarthy, with assistance of Andrew A. Brogowicz.  a7th ed.  aHomewood, Ill. :bR.D. Irwin,c1981.  axix, 762 p. :bill. ;c24 cm.  aIncludes bibliographical references and indexes. 0aMarketingxManagement.1 aBrogowicz, Andrew A.