Basic marketing : a managerial approach / E. Jerome McCarthy, with assistance of Andrew A. Brogowicz. McCarthy, E. Jerome (Edmund Jerome). Brogowicz, Andrew A. Marketing Management. 658.8 MCB Includes bibliographical references and indexes. Homewood, Ill. : R.D. Irwin, 1981. 1981. 1981 Text xix, 762 p. : eng