Perspectives in marketing / ed. by J. Barry Mason and Hazel F. Ezell. Mason, Joseph Barry. Ezell, Hazel F. Mason, Joseph Barry. Marketing. Marketing. HF5415 .P438 1987 658.8 PER "Designed to accompany Marketing." Includes bibliographies. Tex. : Business Publications, 1987. 1987. 1987 Text xxiv, 403 p. : eng