02407cam a22003134a 450000100090000000300080000900500170001700800410003401000170007502000180009202000150011004000660012508200170019110000230020824500940023125000120032526000510033730000460038850400510043452005740048552006350105965000270169465000250172170000180174694200120176499900190177695201490179595201490194416561402BD-DhUL20161222140206.0101202s2011    enka     b    001 0 eng    a  2010050393  a9780470669976  a0470669977  aDLCcDLCdYDXdYDXCPdUKMdVP@dBWXdCDXdUKMGBdDLCdBD-DhUL00a658.802bMCM1 aMcDonald, Malcolm.10aMarketing plans :bhow to prepare them, how to use them /cMalcolm McDonald, Hugh Wilson.  a7th ed.  aChichester, West Sussex, U.K. :bWiley,c2011.  axvi, 573 p. :bill. (some col.) ;c25 cm.  aIncludes bibliographical references and index.  a"Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--cProvided by publisher.  a"This book is THE market leader on the topic. Now heading into its 7e its popularity speaks for itself - USP: The book is a rigorous step-by-step guide on how to do marketing planning. The step-by-step approach is taken within each chapter, and from chapter to chapter. - The book includes application questions, exercises at the end of every chapter, and mini-case studies. - An online student resource is available as an accompaniment to the book. - Detailed guidelines on how to implement all the concepts and methodologies outlined in the book to literally handhold the reader throughout the process"--cProvided by publisher. 0aMarketingxManagement. 0aMarketingxPlanning.1 aWilson, Hugh.  2ddccBK  c140744d140744  00102ddc406658_802000000000000_MCM708NFIC9265554aDULbDULcGENd2012-11-22ePurchasedo658.802 MCMp476545(D)r2016-12-22w2016-12-22yBK  00102ddc406658_802000000000000_MCM708NFIC9265686aDULbDULcGENd2016-12-22ePurchasedo658.802 MCMp161435r2016-12-22t1w2016-12-22yBK