TY  - BOOK
AU  - Hopkins, David S.,
ED  - Conference Board.
TI  - The marketing plan
SN  - 0823702375
AV  - HF5415 .H7548
U1  - 658.8 19
PY  - 1981///
CY  - New York, N.Y.
PB  - Conference Board
KW  - Marketing
N1  - Includes bibliographical references
ER  -