Basic marketing : a global-managerial approach / William D. Perreault, Jr. and E. Jerome McCarthy. Perreault, William D. McCarthy, E. Jerome Marketing Management. 658.8 PEB Includes bibliographical references and indexes. Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. Boston, Mass. : McGraw-Hill, 2005. 2005. 2005 Text xli, 793 [22] p. : eng Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive. McGraw-Hill/Irwin series in marketing