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  <titleInfo>
    <title>Selling, principles and methods</title>
  </titleInfo>
  <name type="personal">
    <namePart>Pederson, Carlton A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Wright, Milburn D.</namePart>
  </name>
  <name type="personal">
    <namePart>Weitz, Barton A.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Homewood, Ill</placeTerm>
    </place>
    <publisher>Irwin</publisher>
    <dateIssued>1984</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xviii, 564 p. : ill. (some col.) ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz.</note>
  <note>Includes bibliographies and indexes.</note>
  <subject authority="lcsh">
    <topic>Selling</topic>
  </subject>
  <classification authority="ddc" edition="PES">658.8</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>The Irwin series in marketing</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">0256030219</identifier>
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    <recordChangeDate encoding="iso8601">20170911112156.0</recordChangeDate>
    <recordIdentifier source="BD-DhUL">1408635</recordIdentifier>
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