00686nam a2200217 a 45000010008000000030008000080050017000160080041000330200015000740400027000890820015001161000025001312450096001562600036002523000048002884400034003365040041003706500013004117000023004247000021004471408635BD-DhUL20170911112156.0830715s1984    ilua     b    001 0 eng    a0256030219  aDLCcDLCdDLCdBD-DhUL00a658.82PES1 aPederson, Carlton A.10aSelling, principles and methods /cCarlton A. Pederson, Milburn D. Wright, Barton A. Weitz.  aHomewood, Ill. :bIrwin,c1984.  axviii, 564 p. :bill. (some col.) ;c24 cm. 4aThe Irwin series in marketing  aIncludes bibliographies and indexes. 0aSelling.1 aWright, Milburn D.1 aWeitz, Barton A.