Selling, principles and methods / Carlton A. Pederson, Milburn D. Wright, Barton A. Weitz. Pederson, Carlton A. Wright, Milburn D. Weitz, Barton A. Selling. 658.8 PES Includes bibliographies and indexes. Homewood, Ill. : Irwin, 1984. 1984. 1984 Text xviii, 564 p. : eng The Irwin series in marketing