Supply Chain Management for Competitive Advantage : concept and cases / Narayan Rangaraj, G Raghuram and Mandyam M Srinivasan. Rangaraj, Narayan Raghuram, G Srinivasan, Mandyam M 658.7 RAS concept and cases. New Delhi : Tata McGraw Hill, c 2009. c 2009. 2009 Text xiv, 536 p. : eng