Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson Pearce, John A. Robinson, Richard B. (Richard Braden), 1947- jt. aut. Strategic planning Case studies. HD30.28 .P3385 2009 658.4012 22 PEF Includes bibliographical references and index. Boston : McGraw-Hill Irwin, c2009. c2009. 2009 Text 1 v. (various pagings) : eng