Marketing theory : evolution and evaluation / Jagdish N. Sheth, David M. Gardner and Dennis E. Garrett. Sheth, Jagdish N. Gardner, David Morgan, 1936- Garrett, Dennis E. Marketing. 658.8001 SHM includes index. Bibliography: p. 203-231. New York : Wiley, c1988. c1988. 1988 Text xi, 231 p. ; http://www.loc.gov/catdir/description/wiley033/88010162.html http://www.loc.gov/catdir/toc/onix04/88010162.html eng