A bibliography on new product planning, compiled by Donald E. Megathlin and Winnifred E. Schaeffer. Megathlin, Donald E. Schaeffer, Winnifred E., joint author. New products Bibliography. Z7164.C81 M36 1966 658.5038 KAN Chicago, American Marketing Association [c1966] [c1966] 1966 Text x, 62 p. eng AMA bibliography series, no. 5