00896pam a2200277 a 4500 690294 BD-DhUL 20161222110508.0 960423s1997 ilua b 001 0 eng 96021378 0256189684 DLC BD-DhUL DLC HF5415 .M29474 1997 658.8 20 BEM Marketing / Eric N. Berkowitz ... [et al.]. 5th ed. Chicago, Ill. : Irwin, c1997. xxxii, 736 p. : col. ill. ; 29 cm. The Irwin series in marketing Includes bibliographical references (p. 674-695) and indexes. Marketing. Berkowitz, Eric N. 7 cbc orignew 1 ocip 19 y-gencatlg ddc BK pc19 to sa00 04-24-96; sc11 04-25-96; sc17 04-29-96; sc02 05-01-96; CIP ver. sc20 09-06-96 140622 140622 0 0 ddc 0 658_800000000000000_BEM 0 NFIC 265279 DUL DUL GEN 2000-06-13 Purchased 658.8 BEM 380946 2016-12-22 2016-12-22 BK 0 0 ddc 0 658_800000000000000_BEM 0 NFIC 265281 DUL DUL GEN 2000-06-13 Purchased 658.8 BEM 380947 2016-12-22 2016-12-22 BK