00677pam a2200229 a 4500001000700000003000800007005001700015008004100032010001700073020001500090040002200105050002500127082001900152245004900171250001200220260003600232300004100268440003400309504006600343650001500409700002300424690294BD-DhUL20161222110508.0960423s1997 ilua b 001 0 eng  a 96021378  a0256189684 aDLCcBD-DhULdDLC00aHF5415b.M29474 199700a658.8220bBEM00aMarketing /cEric N. Berkowitz ... [et al.]. a5th ed. aChicago, Ill. :bIrwin,cc1997. axxxii, 736 p. :bcol. ill. ;c29 cm. 4aThe Irwin series in marketing aIncludes bibliographical references (p. 674-695) and indexes. 0aMarketing.1 aBerkowitz, Eric N.