02227cam a2200361 a 4500 16351439 BD-DhUL 20161222102844.0 100727s2011 njua b 001 0 eng 2010031878 GBB0A7403 bnb 015644017 Uk 9780470874776 (hardback) 0470874775 (hardback) (OCoLC)ocn650214722 DLC DLC YDX BTCTA UKM YDXCP SINLB BWX CDX NLGGC UKMGB DLC BD-DhUL HD38.5 .S444 2011 658.7 SES 85.34 bcl Sehgal, Vivek. Supply chain as strategic asset : the key to reaching business goals / Vivek Sehgal. Hoboken, N.J. : Wiley, c2011. xxvii, 305 p. : ill. ; 24 cm. USD 53.96 Includes bibliographical references and index. "The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap."-- Provided by publisher. Business logistics. Strategic planning. Wiley corporate F & A. Cover image http://catalogimages.wiley.com/images/db/jimages/9780470874776.jpg ddc BK xj12 2010-07-27 xj12 2010-07-27 ONIX (telework) to Soc Sci Section xe09 2011-11-18 2 copies rec'd., to CIP ver. 140578 140578 0 0 ddc 0 658_700000000000000_SES 0 NFIC 265220 DUL DUL GEN 2012-12-15 Purchased 658.7 SES 477324 2016-12-22 2016-12-22 BK