02004cam a2200373 i 4500 17816876 BD-DhUL 20161222102619.0 130718s2014 njua 001 0 eng 2013028806 9781118582862 (pbk.) DLC eng DLC rda DLC BD-DhUL pcc HF5415.13 .A23 2014 658.8 AAS Aaker, David A. Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley. Tenth edition. New Jersey : Wiley, 2014. ix, 326 p. : ill. ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier GBP 147.95 Includes index. "Marketing professionals need to be able to adapt new strategies in order to keep their companies relevant. Aaker walks them through the strategic challenges created by the dynamic nature of today's markets. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers. Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication. Specific case studies delve into real world and engaging issues"-- Provided by publisher. Marketing Management. Strategic planning. BUSINESS & ECONOMICS / Marketing / General. bisacsh Online version: Aaker, David A. Strategic market management Tenth edition. Hoboken, New Jersey : Wiley, [2014] 9781118805213 (DLC) 2013029527 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK rm07 2013-07-18 rm07 2013-07-18 (telework) ONIX to Dewey xn08 2014-01-24 1 copy rec'd., to CIP ver. 140574 140574 0 0 ddc 0 658_800000000000000_AAS 0 NFIC 265216 DUL DUL GEN 2016-07-14 Purchased 658.8 AAS 495475(D) 2016-12-22 1 2016-12-22 BK