TY  - BOOK
AU  - Krugman, Dean M.
TI  - Advertising: its role in modern marketing 
SN  - 0030767520
AV  - HF5823 .D78 1994
U1  - 659.8 20
PY  - 1994///
CY  - Fort Worth
PB  - Dryden Press
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -