00682nam a2200229 a 45000010008000000030008000080050017000160080041000330100017000740200015000910400017001060500023001230820019001461000019001652450056001842500012002402600041002523000050002934400041003435040053003846500015004373926237BD-DhUL20161222094957.0940106s1993    txua     b    001 0 eng    a   92070670   a0030767083  aDLCcBD-DhUL00aHF5415b.A748 199300a658.8220bASM1 aAssael, Henry.10aMarketing :bprinciples & strategy /cHenry Assael.  a2nd ed.  aForth Worth :bDryden Press,cc1993.  a1 v. (various pagings) :bcol. ill. ;c26 cm. 4aThe Dryden Press series in marketing  aIncludes bibliographical references and indexes. 0aMarketing.