01702cam a2200385 a 4500 10944022 BD-DhUL 20161222093341.0 m u cr cn||||||||| 101220s2011 vtu s 001 0 eng d 2010052247 9780566089220 (hardback : alk. paper) 9781409428947 (e-book) (CaPaEBR)ebr10477034 (NNC)10944022 CaPaEBR BD-DhUL f------ a------ HF5475.I74 A47 2011eb 658.8 22 ALP Alserhan, Baker Ahmad. The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan. Burlington, Vt. : Gower, c2011. xiii, 204 p. Includes index. Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Markets Islamic countries. Islamic countries Commerce. Electronic books. local ebrary, Inc. http://www.columbia.edu/cgi-bin/cul/resolve?clio10944022 Click here for full text. AUTH ddc BK 140515 140515 0 0 ddc 0 658_800000000000000_ALP 0 NFIC 265121 DUL DUL GEN 2012-12-23 Purchased 658.8 ALP 477563 2016-12-22 2016-12-22 BK