01626cam a2200349 a 450000100090000000300080000900500170001700600190003400700150005300800410006801000170010902000420012602000270016803500250019503500180022004000210023804300210025905000270028008200190030710000270032624500880035326000380044130000170047950000200049650504090051653301520092565000320107765100330110965500290114271000170117185600880118810944022BD-DhUL20161222093341.0m        u        cr cn|||||||||101220s2011    vtu     s     001 0 eng d  z  2010052247  z9780566089220 (hardback : alk. paper)  z9781409428947 (e-book)  a(CaPaEBR)ebr10477034  a(NNC)10944022  aCaPaEBRcBD-DhUL  af------aa------14aHF5475.I74bA47 2011eb04a658.8222bALP1 aAlserhan, Baker Ahmad.14aThe principles of Islamic marketingh[electronic resource] /cBaker Ahmad Alserhan.  aBurlington, Vt. :bGower,cc2011.  axiii, 204 p.  aIncludes index.0 aUnderstanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2011.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMarketszIslamic countries. 0aIslamic countriesxCommerce. 7aElectronic books.2local2 aebrary, Inc.40uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio10944022zClick here for full text.