TY  - BOOK
AU  - Buell, Victor P.
TI  - Marketing management in action
AV  - HF5415.1 .B8
U1  - 658.8 
PY  - 1966///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Bibliography: p. 329-333
ER  -