TY  - BOOK
AU  - Dalrymple, Douglas J.
AU  - Parsons, Leonard J.
TI  - Basic marketing management
SN  - 0471353922
U1  - 658.8 
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley031/00268043.html
UR  - http://www.loc.gov/catdir/toc/onix02/00268043.html
ER  -